[{"id":160997539922,"handle":"bedding","title":"Bedding","updated_at":"2025-02-03T09:55:07+00:00","body_html":"","published_at":"2020-03-12T20:16:15+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"bedding"}],"published_scope":"web"},{"id":161004683346,"handle":"birthdays","title":"Birthdays","updated_at":"2025-03-25T22:50:04+00:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"birthday"}],"published_scope":"web"},{"id":161005961298,"handle":"boys-1st-birthday","title":"Boys 1st Birthday","updated_at":"2025-03-29T00:10:02+00:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Boy's 1st Birthday"}],"published_scope":"web"},{"id":161274429522,"handle":"elephants","title":"Elephants","updated_at":"2025-03-29T00:10:02+00:00","body_html":"","published_at":"2020-03-25T11:38:14+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"elephants"}],"published_scope":"web"},{"id":161008681042,"handle":"gift-birthday","title":"Gift - Birthday","updated_at":"2025-03-25T22:50:04+00:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"tag","relation":"equals","condition":"birthday"}],"published_scope":"web"},{"id":160982302802,"handle":"gifts","title":"Gifts","updated_at":"2025-03-29T01:05:02+00:00","body_html":"\u003cp\u003eWhen you are looking for a personalised children’s gift for a newborn baby, child’s christening or kid’s birthday, our children’s pictures make a thoughtful baby boy, baby girl or gender neutral present. Customise our cute nursery prints with a child’s name, date or special message, and add our bespoke gift wrap for a personal kid’s gift.\u003c\/p\u003e","published_at":"2020-03-12T13:28:37+00:00","sort_order":"price-asc","template_suffix":"two","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"}],"published_scope":"web"},{"id":161008549970,"handle":"gifts-boys-1st-birthday","title":"Gifts - Boy's 1st Birthday","updated_at":"2025-03-29T00:10:02+00:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"tag","relation":"equals","condition":"Boy's 1st Birthday"}],"published_scope":"web"},{"id":160927744082,"handle":"gifts-for-boys","title":"Gifts for Boys","updated_at":"2025-03-29T00:10:02+00:00","body_html":"\u003cp\u003eOur personalised boy’s wall art prints are perfect for a classic baby nursery, traditional kid’s room or modern boy’s bedroom decor. From a bright Red London Bus print to a pastel blue balloon artwork, our wide selection of boy’s pictures, can be framed and customised with a child’s name and date to create the perfect, personal boy’s gift, or a newborn baby boy present.\u003c\/p\u003e","published_at":"2020-03-08T12:52:54+00:00","sort_order":"manual","template_suffix":"two","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"boy"}],"published_scope":"web"},{"id":161008353362,"handle":"gifts-under-100","title":"Gifts £65 - £100","updated_at":"2025-03-29T01:05:02+00:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"greater_than","condition":"65"},{"column":"variant_price","relation":"less_than","condition":"100"}],"published_scope":"web"},{"id":161419165778,"handle":"grey","title":"Grey","updated_at":"2025-03-16T06:05:00+00:00","body_html":"","published_at":"2020-03-28T21:56:15+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"grey"}],"published_scope":"web"},{"id":160997638226,"handle":"interior-accessories","title":"Interior Accessories","updated_at":"2025-02-07T10:04:40+00:00","body_html":"From soft cotton muslin baby cloths, handmade high quality children's lampshades, giant unique nursery playmats, and cute printed interior fabrics, our high quality interior accessories are made in England for decorating the perfect baby boy or baby girl's room. Featuring cute safari and woodland animals, London prints, floral bunnies and fun farm animals, our wide range of unique children's cotton fabric furnishings and designer baby interior accessories, has something for every baby nursery design.","published_at":"2020-03-12T20:16:15+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Interior accessories"}],"published_scope":"web"},{"id":171000823890,"handle":"lampshades","title":"lampshades and fabric","updated_at":"2025-02-07T10:04:40+00:00","body_html":"","published_at":"2021-01-08T10:47:48+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"lampshadesandfabric"}],"published_scope":"web"},{"id":160997212242,"handle":"safari","title":"Safari Collection","updated_at":"2025-03-18T20:40:07+00:00","body_html":"\u003cp\u003eCalm, warm and gender-neutral, this children’s safari interior décor themed collection of wall Art and soft nursery accessories is perfect for a baby boy or a baby girl room. With pastel colour watercolour prints and an array of African animal paintings, your baby can meet an elephant, giraffe and hippo every day! The perfect gift to welcome your very own baby lion cub to the World!\u003c\/p\u003e","published_at":"2020-03-12T20:16:15+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"safari"}],"published_scope":"web"},{"id":170171990098,"handle":"sale","title":"SALE ELIGIBLE PRODUCTS","updated_at":"2025-03-29T01:05:02+00:00","body_html":"","published_at":"2020-11-24T16:31:49+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"sale"}],"published_scope":"web"},{"id":161008844882,"handle":"view-all-gifts","title":"View all gifts","updated_at":"2025-03-29T01:05:02+00:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"}],"published_scope":"web"},{"id":161005830226,"handle":"65-100","title":"£65-£100","updated_at":"2025-03-29T01:05:02+00:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"65"},{"column":"variant_price","relation":"less_than","condition":"100"}],"published_scope":"web"}]