[{"id":160997081170,"handle":"artwork","title":"Artwork","updated_at":"2025-04-07T22:05:05+01:00","body_html":"We offer a wide range of children's personalised framed prints, customise\u003cspan data-mce-fragment=\"1\"\u003e your kid’s wall art picture with a child’s name and date, to create a thoughtful, personal and unique present for a new baby, christening, birthday or baby shower gift. \u003cmeta charset=\"utf-8\"\u003eFrom cute safari animals, to sailing the seas in a little boat, riding on an British London bus, picnicking on the moon, or enjoying a tea party with a princess, our range of cute children’s interior décor themes have artworks to suit a baby boy, baby girl or gender neutral nursery or child's bedroom.\u003c\/span\u003e","published_at":"2020-03-12T20:16:15+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"artwork"}],"published_scope":"web"},{"id":261221449810,"handle":"autumn-winter-baby-gifts","title":"Autumn \/ Winter Baby Gifts","updated_at":"2025-04-04T21:30:06+01:00","body_html":"","published_at":"2021-04-09T16:47:28+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"AUWI"}],"published_scope":"web"},{"id":161005928530,"handle":"baby-brit","title":"Baby Brit","updated_at":"2025-04-04T12:35:43+01:00","body_html":"\u003cp\u003eAn iconic, playful kid’s collection of British themed nursery wall Art prints and designer baby accessories. Let your child ride on a personalised red routemaster bus, jump onto a tube train and parade over Tower Bridge, as they join our cute illustrated elephant, rabbit and bear on their big day out in London city. With classic blue and red colours, this bright and traditional English interior decor theme is gender-neutral and will suit any little Londoner’s bedroom.\u003c\/p\u003e","published_at":"2020-03-13T08:58:56+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"baby brit"}],"published_scope":"web"},{"id":169321037906,"handle":"bestseller-boys","title":"Bestseller Boys","updated_at":"2025-04-07T12:15:10+01:00","body_html":"","published_at":"2020-10-13T14:51:21+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"boys bestseller"}],"published_scope":"web"},{"id":263561445458,"handle":"boys-wall-art","title":"Boys Wall Art","updated_at":"2025-04-07T22:05:05+01:00","body_html":"Our wide range of illustrated boys wall art prints can be personalised to create a perfect unique gift for a newborn baby boy, birthday or christening. 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Customise our cute nursery prints with a child’s name, date or special message, and add our bespoke gift wrap for a personal kid’s gift.\u003c\/p\u003e","published_at":"2020-03-12T13:28:37+00:00","sort_order":"price-asc","template_suffix":"two","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"}],"published_scope":"web"},{"id":160927744082,"handle":"gifts-for-boys","title":"Gifts for Boys","updated_at":"2025-04-07T22:05:05+01:00","body_html":"\u003cp\u003eOur personalised boy’s wall art prints are perfect for a classic baby nursery, traditional kid’s room or modern boy’s bedroom decor. From a bright Red London Bus print to a pastel blue balloon artwork, our wide selection of boy’s pictures, can be framed and customised with a child’s name and date to create the perfect, personal boy’s gift, or a newborn baby boy present.\u003c\/p\u003e","published_at":"2020-03-08T12:52:54+00:00","sort_order":"manual","template_suffix":"two","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"boy"}],"published_scope":"web"},{"id":161008255058,"handle":"gifts-under-15","title":"Gifts under £15","updated_at":"2025-04-04T22:20:04+01:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"less_than","condition":"15.50"}],"published_scope":"web"},{"id":161008386130,"handle":"gifts-under-150","title":"Gifts £100+","updated_at":"2025-04-07T12:15:10+01:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"greater_than","condition":"100"}],"published_scope":"web"},{"id":161008287826,"handle":"gifts-under-30","title":"Gifts £15 - £30","updated_at":"2025-04-06T21:05:11+01:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"greater_than","condition":"15"},{"column":"variant_price","relation":"less_than","condition":"30"}],"published_scope":"web"},{"id":161008320594,"handle":"gifts-under-65","title":"Gifts £30 - £65","updated_at":"2025-04-07T12:15:10+01:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"greater_than","condition":"30"},{"column":"variant_price","relation":"less_than","condition":"65"}],"published_scope":"web"},{"id":161008353362,"handle":"gifts-under-100","title":"Gifts £65 - £100","updated_at":"2025-04-07T22:05:05+01:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"greater_than","condition":"65"},{"column":"variant_price","relation":"less_than","condition":"100"}],"published_scope":"web"},{"id":161005469778,"handle":"large-16-x-12-prints","title":"Large 16 x 12\" Prints","updated_at":"2025-04-06T21:05:11+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Large 16 x 12\" Prints"}],"published_scope":"web"},{"id":161005568082,"handle":"medium-12-x-10-prints","title":"Medium 12 x 10\" Prints","updated_at":"2025-04-04T22:20:04+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Medium 12 x 10\" Prints"}],"published_scope":"web"},{"id":263562756178,"handle":"most-popular","title":"Most Popular","updated_at":"2025-04-07T22:05:05+01:00","body_html":"All our favourite children's prints are right here! Our best selling kid's framed art prints feature a personalised london bus picture, princesses, name prints and cute safari animal paintings. Find trending nursery decor styles to suit a baby boy or girls nursery.","published_at":"2021-09-25T22:25:20+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"bestsellers"}],"published_scope":"web"},{"id":161004847186,"handle":"new-baby","title":"New Baby","updated_at":"2025-04-07T22:05:05+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"New Baby"}],"published_scope":"web"},{"id":167910506578,"handle":"prints","title":"prints","updated_at":"2025-04-07T22:05:05+01:00","body_html":"","published_at":"2020-08-09T03:05:26+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"prints"}],"published_scope":"web"},{"id":161005240402,"handle":"red","title":"Red","updated_at":"2025-04-04T12:35:43+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"red"}],"published_scope":"web"},{"id":170171990098,"handle":"sale","title":"SALE ELIGIBLE PRODUCTS","updated_at":"2025-04-07T22:05:05+01:00","body_html":"","published_at":"2020-11-24T16:31:49+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"sale"}],"published_scope":"web"},{"id":161008844882,"handle":"view-all-gifts","title":"View all gifts","updated_at":"2025-04-07T22:05:05+01:00","body_html":"","published_at":"2020-03-13T08:58:56+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"}],"published_scope":"web"},{"id":161005862994,"handle":"100","title":"£100+","updated_at":"2025-04-07T12:15:10+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"100"}],"published_scope":"web"},{"id":161005699154,"handle":"15-30","title":"£15-£30","updated_at":"2025-04-06T21:05:11+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"30"}],"published_scope":"web"},{"id":161005731922,"handle":"30-65","title":"£30-£65","updated_at":"2025-04-07T12:15:10+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"30"},{"column":"variant_price","relation":"less_than","condition":"65"}],"published_scope":"web"},{"id":161005830226,"handle":"65-100","title":"£65-£100","updated_at":"2025-04-07T22:05:05+01:00","body_html":"","published_at":"2020-03-13T08:16:24+00:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"65"},{"column":"variant_price","relation":"less_than","condition":"100"}],"published_scope":"web"}]